Privacy policy

Privacy Policy

Last Updated: July 13, 2026

CUDL is a brand owned and operated by Forwd Ventures Private Limited ("Company", "we", "our", or "us"). We operate this website and online store, including all related information, content, products, services, features, and tools (collectively, the "Services") to provide you with a seamless shopping experience. Our store is powered by Shopify, which enables us to provide our Services.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern regarding the collection, processing, and disclosure of your personal information.

By accessing or using our Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

Personal Information We Collect

When we refer to "Personal Information," we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect the following categories of information:

Contact Information

  • Full Name

  • Billing Address

  • Shipping Address

  • Email Address

  • Phone Number

Payment Information

  • Payment method

  • Transaction details

  • Payment confirmations

Note: We do not store your complete debit or credit card information. Payments are securely processed through trusted third-party payment providers.

Account Information

  • Username

  • Password

  • Saved preferences

  • Wishlist

  • Account settings

Order Information

  • Products viewed

  • Products added to cart

  • Purchase history

  • Returns, exchanges, and refunds

Communications

  • Customer support inquiries

  • Emails

  • Reviews

  • Messages

  • Feedback

Device Information

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Cookies and similar technologies

Usage Information

  • Website activity

  • Browsing behavior

  • Pages viewed

  • Session duration

  • Shopping preferences

Sources of Personal Information

We collect personal information:

  • Directly from you when you place an order, create an account, subscribe to our newsletter, contact us, or otherwise provide information.

  • Automatically through cookies, analytics tools, and similar technologies when you browse our website.

  • From Shopify and our trusted service providers.

  • From payment processors, shipping partners, marketing platforms, and other third-party service providers that help us operate our business.

How We Use Your Personal Information

We use your personal information for the following purposes:

Order Processing

To:

  • Process payments

  • Fulfill orders

  • Arrange shipping

  • Process returns, exchanges, and refunds

  • Manage your account

  • Provide customer support

Improve Our Services

To:

  • Improve website functionality

  • Personalize your shopping experience

  • Recommend products

  • Analyze customer behavior

  • Improve our products and services

Marketing & Promotions

We may use your information to:

  • Send promotional emails

  • Notify you about offers and discounts

  • Share new product launches

  • Display personalized advertisements

You may unsubscribe from marketing communications at any time.

Security & Fraud Prevention

We use your information to:

  • Detect fraudulent activity

  • Verify transactions

  • Protect customer accounts

  • Secure our website and Services

Legal Compliance

We may process your information to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from authorities

  • Enforce our Terms of Service

  • Protect our legal rights

How We Share Your Information

We may share your personal information with:

  • Shopify

  • Payment gateway providers

  • Shipping and logistics partners

  • Cloud hosting providers

  • Analytics providers

  • Marketing service providers

  • Customer support providers

  • IT service providers

We may also disclose your information:

  • When required by applicable law

  • During mergers, acquisitions, or restructuring

  • To protect our legal rights and prevent fraud

We do not sell your personal information to third parties.

Relationship with Shopify

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information necessary to provide secure checkout, payment processing, fraud prevention, analytics, website hosting, and related e-commerce services.

To learn more about Shopify's privacy practices, please visit:

https://privacy.shopify.com/

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences

  • Improve website performance

  • Analyze website traffic

  • Personalize your shopping experience

  • Deliver relevant advertisements

You may disable cookies through your browser settings; however, some features of the website may not function properly.

Third-Party Links

Our Services may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their respective privacy policies before providing any personal information.

Security of Your Information

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill your orders

  • Provide customer support

  • Meet legal and regulatory requirements

  • Resolve disputes

  • Enforce our agreements

When your information is no longer required, it will be securely deleted or anonymized where appropriate.

Your Rights

Depending on your location and applicable laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your personal information

  • Withdraw consent for marketing communications

  • Request a copy of your personal information

  • Object to certain processing activities

To exercise any of these rights, please contact us using the details provided below.

International Data Transfers

Your personal information may be transferred, stored, or processed outside your country by Shopify or our trusted service providers where necessary to provide our Services.

Where required by applicable law, appropriate safeguards are implemented to protect your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our Services after such updates constitutes your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

CUDL
A brand owned and operated by Forwd Ventures Private Limited

Forwd Ventures Private Limited

Address:
SCF-27, Phase-5, Mohali, Punjab, India

Email:
support.cudl@gmail.com

Effective Date: July 13, 2026