Terms of service

Terms of Service

Last Updated: July 13, 2026

Welcome to CUDL, a brand owned and operated by Forwd Ventures Private Limited ("Company", "we", "our", or "us").

These Terms of Service ("Terms") govern your access to and use of our website, products, services, content, and any purchases made through our online store (collectively, the "Services").

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to sell our products and services.

By accessing, browsing, or using our Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms, along with our Privacy Policy, Return & Refund Policy, and any other policies published on our website.

If you do not agree with these Terms, please discontinue the use of our Services.

Electronic Records

This document is an electronic record in accordance with the provisions of the Information Technology Act, 2000 and the applicable rules thereunder. This electronic record is generated by a computer system and does not require any physical or digital signatures.

1. Eligibility

By using our Services, you represent and warrant that:

  • You are at least 18 years of age, or you are accessing the Services under the supervision of a parent or legal guardian.

  • You are competent to enter into a legally binding contract under the Indian Contract Act, 1872.

  • All information provided by you is accurate, complete, and up to date.

We reserve the right to refuse service, suspend accounts, or cancel orders if any information provided is false, misleading, or incomplete.

2. Account Responsibility

If you create an account on our website, you are responsible for:

  • Maintaining the confidentiality of your account credentials.

  • Restricting access to your account.

  • All activities conducted under your account.

You agree to notify us immediately if you suspect unauthorized access to your account.

3. Products

We make every reasonable effort to ensure that product descriptions, specifications, images, pricing, and other information displayed on our website are accurate.

However:

  • Product colours may vary due to differences in display screens.

  • Product packaging may change from time to time.

  • Minor variations in appearance do not affect product quality or functionality.

We reserve the right to modify, discontinue, or limit the availability of any product without prior notice.

4. Orders

Placing an order on our website constitutes an offer to purchase.

We reserve the right to:

  • Accept or reject any order.

  • Cancel orders due to pricing or technical errors.

  • Cancel fraudulent or suspicious transactions.

  • Limit quantities purchased per customer.

  • Cancel orders due to stock unavailability.

An order is considered accepted only after it has been confirmed by us.

5. Pricing & Payments

All prices displayed on our website are in Indian Rupees (INR) and include applicable taxes unless otherwise stated.

Shipping charges, where applicable, will be displayed during checkout.

We reserve the right to modify pricing, discounts, promotional offers, or product availability without prior notice.

Payments are securely processed through trusted third-party payment providers. We do not store your complete debit or credit card details.

6. Promotional Offers

From time to time, we may offer promotional discounts, coupons, bundles, or limited-time offers.

Such promotions may be governed by separate terms and conditions.

We reserve the right to modify, suspend, or withdraw any promotional offer at any time without prior notice.

7. Cash on Delivery (COD)

Cash on Delivery may be available for eligible locations.

We reserve the right to:

  • Verify COD orders before dispatch.

  • Cancel unverified COD orders.

  • Disable COD for customers with repeated Return-to-Origin (RTO) orders.

  • Require prepaid payment for future purchases where necessary.

8. Shipping & Delivery

Estimated delivery timelines are provided for convenience only and are not guaranteed.

Delivery delays may occur due to:

  • Courier partner delays

  • Weather conditions

  • Public holidays

  • Government restrictions

  • Operational disruptions

  • Events beyond our reasonable control

Once an order has been handed over to the courier partner, delivery timelines are subject to the courier's operations.

9. Returns & Refunds

All cancellations, replacements, refunds, and returns are governed by our Return & Refund Policy.

By placing an order, you acknowledge that you have read and accepted our Return & Refund Policy.

10. Product Usage & Safety

Our products should always be used according to the instructions provided.

CUDL shall not be responsible for any loss, injury, damage, or product malfunction resulting from:

  • Improper use

  • Negligence

  • Unauthorized modifications

  • Failure to follow product instructions

  • Misuse beyond the intended purpose

Customers are responsible for ensuring safe and appropriate use of our products.

11. Intellectual Property

All intellectual property appearing on this website, including but not limited to:

  • CUDL trademarks

  • Logos

  • Product names

  • Website design

  • Images

  • Videos

  • Graphics

  • Product descriptions

  • Text

  • Software

  • Icons

belongs to Forwd Ventures Private Limited, its licensors, or content providers and is protected under applicable intellectual property laws.

No content may be copied, reproduced, distributed, modified, or commercially used without our prior written permission.

12. Acceptable Use

You agree not to:

  • Use our Services for unlawful purposes.

  • Violate applicable laws or regulations.

  • Infringe intellectual property rights.

  • Upload malicious software.

  • Interfere with website security.

  • Scrape, copy, or reproduce website content.

  • Misrepresent CUDL or impersonate another person.

Violation of these Terms may result in suspension or termination of access to our Services.

13. Third-Party Services

Our website may contain links to third-party websites or services.

We are not responsible for the content, security, privacy practices, or services of third-party websites.

Your interaction with third-party services is entirely at your own risk.

14. Relationship with Shopify

Our online store is powered by Shopify.

While Shopify provides the technology platform that enables us to operate our store, all purchases made through this website are solely between you and CUDL, operated by Forwd Ventures Private Limited.

Shopify is not responsible for product quality, shipping, refunds, customer support, warranties, or any transaction between you and CUDL.

15. Privacy

Your use of our Services is subject to our Privacy Policy, which explains how we collect, process, store, and protect your personal information.

By using our Services, you consent to our Privacy Policy.

16. Electronic Communications

By visiting our website or communicating with us electronically, you consent to receive communications from us electronically, including emails, SMS, WhatsApp messages, order confirmations, shipping updates, and customer support communications where applicable.

17. User Reviews & Feedback

By submitting reviews, suggestions, testimonials, photographs, videos, or other feedback, you grant CUDL a perpetual, worldwide, royalty-free, non-exclusive license to use such content for marketing, promotional, and business purposes.

You confirm that your submissions:

  • Are truthful.

  • Do not violate any third-party rights.

  • Do not contain unlawful, offensive, or misleading content.

We reserve the right to remove any content at our discretion.

18. Disclaimer

Our Services and products are provided on an "as available" and "as is" basis.

While we make reasonable efforts to ensure accuracy, we do not guarantee:

  • Continuous or uninterrupted access.

  • That the website will always be error-free.

  • That every product description is free from inadvertent errors.

19. Limitation of Liability

To the fullest extent permitted under applicable law, Forwd Ventures Private Limited, CUDL, its employees, affiliates, suppliers, contractors, logistics partners, and service providers shall not be liable for any indirect, incidental, consequential, punitive, or special damages arising from the use of our Services or products.

Our maximum liability, if any, shall not exceed the amount actually paid by you for the product giving rise to the claim.

20. Indemnification

You agree to indemnify and hold harmless Forwd Ventures Private Limited, CUDL, its directors, employees, affiliates, contractors, and service providers from any claims, damages, liabilities, losses, or expenses arising from:

  • Your breach of these Terms.

  • Your misuse of our Services.

  • Your violation of applicable laws.

  • Your infringement of any third-party rights.

21. Force Majeure

We shall not be liable for any delay or failure to perform our obligations due to events beyond our reasonable control, including but not limited to natural disasters, pandemics, strikes, civil unrest, government restrictions, internet failures, cyber attacks, power outages, or courier disruptions.

22. Severability

If any provision of these Terms is held to be invalid, unlawful, or unenforceable, the remaining provisions shall remain in full force and effect.

23. Waiver

Failure by CUDL to enforce any provision of these Terms shall not constitute a waiver of that provision or any other rights available to us.

24. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising from these Terms or your use of the Services shall be subject to the exclusive jurisdiction of the competent courts located in Mohali, Punjab, India.

25. Changes to These Terms

We reserve the right to modify or update these Terms at any time.

Any updates will become effective immediately upon publication on this page.

Your continued use of our Services after such updates constitutes your acceptance of the revised Terms.

26. Contact Us

If you have any questions regarding these Terms of Service, please contact us:

CUDL
A brand owned and operated by Forwd Ventures Private Limited

Email: support.cudl@gmail.com

Customer Support

Monday – Saturday: 10:00 AM – 6:00 PM (IST)

Sunday & Public Holidays: Closed

Response Time: We aim to respond to all customer inquiries within 24–48 business hours.

Effective Date: July 13, 2026